Cinesystem, one of the largest exhibitors in the country, brings back the magic of the big screen to Florianópolis. A pioneer in launching open-air cinemas in Brazil during the period of social distancing, the exhibitor inaugurated this Sunday, the 19th, the “Cine Drive-In” project in partnership with the Floripa airport, elected the best airport in Brazil today, and LUSCH Agência, specialized in the management and organization of corporate and live marketing events. In the south of the island, 15 minutes from the center and with easy access for those coming from the mainland, the space has a capacity for 110 cars in each of the three daily sessions. Promotional debut tickets, with a 50% discount, are sold online and charged per person. They cost R$20,00 from Monday to Thursday and R$25,00 from Friday to Sunday (with an additional parking fee, in the amount of R$5,00 per car, also paid in advance). 

Cinesystem, which also operates the Iguatemi Florianópolis cinema, one of the most modern in Santa Catarina, promises to take all the know-how from those who have been working with exhibitions for over 17 years, the most modern projection technologies and the latest films, to meet the expectations of moviegoers in the city. “In our first project, on the coast of São Paulo, we were positively surprised, with a very large acceptance by the public and the authorities, which made us understand that providing entertainment safely at this moment is something necessary and that we should evaluate the possibility of expanding the idea to other locations. We have now arrived in Florianópolis with options for recent films for the whole family”, says Sherlon Adley, Commercial and Marketing director of the company.

The programming will give priority to the recently released features, which were showing at the closing period, and to modern classics. There are also expectations of premieres. “Distributors are resuming activities and adjusting film calendars that will reach the public in the second half of the year. We are attentive to this movement and if we have releases on the market, they will enter the Cine Drive-In grid so that spectators can check everything out first hand”, explains Adley. 

“Providing the experience of a drive-in cinema inside our airport is in line with what we always thought for Florianópolis International Airport: the concept of not just being a passing place, but a place to be, a tour option for the whole family in the Greater Florianópolis region. Our parking lot has 2,5 spaces and all the infrastructure to receive visitors with safety and comfort”, observes Ricardo Gesse, director general of Floripa Airports.

The new Florianópolis airport, managed by Floripa Airport, a subsidiary of the Swiss group Zurich Airport, opened in October 2019 and is currently the best in Brazil, according to the General Survey of Passenger Satisfaction, carried out by the Federal Government, among the 20 main airports in the country. 

The Drive-In has a 135m² screen and marked parking spaces so that vehicles maintain a minimum distance of 2m without losing the best viewing angle. In addition to the big screen, customers can also miss popcorn and goodies. The flagships of Cinesystem's bomboniere are available for sale: sweet and savory popcorn, chocolates and soft drinks. 

Orders are all made by Whatsapp and delivered in special packaging, accompanied by a sachet of alcohol gel to redouble safety. In addition, the service team received special training and will use masks, gloves and face shield. Temperature measurement will also be carried out on arrival and gel alcohol will be made available to employees and customers.

The limitation will be up to four people per vehicle and the main guideline is that only those who were already in contact during the period of social distance and reside in the same house are in the car. The use of a mask by customers is mandatory and will only be allowed to get out of the car to use the toilet.  

How it works - Advance tickets are sold through the website. www.cinesystem.com.br. Upon arrival, simply present the QR Code or printed ticket to the service staff at the entrance. The audio is reproduced by the customer's own car stereo, through a radio frequency, available at the entrance. Finally, the spectator who wishes to speak with one of the employees must turn on the hazard lights and the car's interior light, as a signal for the team to move to him.  

CHECK OUT THE PREMIERE SCHEDULE (July 19th to 22nd)

18:30: Monica's Gang - Laços
Dubbed / Free rating

20:30: Joker
Subtitled / Rating 16 years

22:55: A rainy day in New York
Subtitled / Rating 12 years

Service -  Cine Drive-In, a partnership between Cinesystem, Floripa Airport and LUSCH Agency
Address: Rod. Access to the Airport, nº 6.200. Neighborhood: Carianos, Florianópolis - SC
Open Hours: Every day, in three sessions.
Price: R$ 20,00 from Monday to Thursday, R$ 25,00 from Friday to Sunday (with additional parking, in the amount of R$5,00 per car, also paid in advance).